New program to support local businesses attract business events to Sunshine Coast
Facilitated by Business Events Sunshine Coast in partnership with the Sunshine Coast Council, the program offers support for local businesses to attract conferences, meetings and exhibitions which raise the profile of the region as a premium business events destination.
Tourism, Sport and Major Events Portfolio Councillor, Jason OPray, said the program will attract events which align with the Regional Economic Development Strategy and high value industries.
“The purpose of this program is to support local business, industry groups and our tourism supply-chain to attract high yielding national and international business events to the region,” he said.
“The value of business events in Queensland alone is worth $4.2 billion, with business travel injecting $266 million into the local economy last year. With the launch of this program we are looking to grow our share of the valuable business events market.”
Visit Sunshine Coast CEO Simon Latchford said the Business Events Assistance Program will not only benefit the local industry but the full tourism supply-chain including venues, accommodation, attractions, transport and a range of other service providers.
“Sunshine Coast presents a diverse and attractive offering for event organisers who are tired of the same experiences in capital cities and that is why the region has been able to recently secure the Australian Event Awards and the Australian Cruise Association Conference,” Latchford said.
“Our recent success is just the tip of the iceberg and we know we can win more events this program will assist event organisers to drive more business visitors to the Sunshine Coast.”
Expressions of interest for the Business Events Assistance Program are now open and early submissions are recommend as high demand for the program is anticipated.