Events have generated around $100m for the Sunshine Coast
Sunshine Coast Council’s Tourism, Sport and Major Events Portfolio Councillor Jason OPray said that 2016 had been an unprecedented year for major events, with the region hosting 60 major and regional events.
“It’s been an amazing year for the Coast in terms of major events, where we have literally welcomed the world to our region,” he said.
“More than 150,000 guests from 70 different countries have come to participate in a diverse range of state, national and international lifestyle, sporting and music events.”
The events are estimated to have generated almost $100 million in economic contribution to the region.
“Our region’s reputation to stage national and international events was also reinforced by accolades from the organisers of the Australian Surf Life Saving Championship, Va’a World Outrigger Sprint Championship, Ironman 70.3 World Championships and Australasian Police and Emergency Services Games, who hailed their events held on the Coast, as the best ever,” OPray said.
“Our region was also showcased to a worldwide audience through live streaming of the events, social media sharing of participant images and experiences and traditional media coverage.
“For the Ironman 70.3 World Championship alone, more than 2.4 million minutes of live stream footage of our region was broadcast to a worldwide audience and more than 10,000 images of the Sunshine Coast were shared through social media.”