International charter brokers get a taste of Australia on superyacht famil
Northrop & Johnson Australia, which manages Australia’s largest superyacht charter fleet, hosted the famil, which saw the charter brokers spend four days exploring Sydney from the luxury of the 120-foot Sahana, before heading to the Great Barrier Reef aboard the 115-foot Spirit.
Northrop & Johnson Australia managing director Cameron Bray said the trip familiarised international brokers with the world-class superyacht charter experience available in Australia.
“These people are based in some of the world’s most wealthy hubs with clientele that are ultra-high-net-worth (UHNW) individuals who are adventurous and wanting to go further afield,” he said.
“We were able to show them the diversity available in Australian superyachting; the cosmopolitan experience in Sydney with superb shore-based highlights and then the fishing, diving and exploration possible on the reef.”
Tourism Australia global manager of experiences Karen Fitzgerald, who co-hosted a wine tasting aboard the Sahana for the group, said the ambitions of the superyacht charter industry in Australia aligned closely with the organisation’s own efforts to attract more UHNW tourists.
“This is a relatively untapped sector of the tourist market for Australia, and certainly an area which has the potential to give us a competitive advantage against many of our competitor destinations,” she said.
“What happens on board is obviously critical to the superyacht experience, but so too are the land-based experiences which form such an important part of the itinerary. This is an area we see huge opportunity for Australian tourism and key to our thinking when putting together this famil.”