Partnership a boost for the Western Australian tourism industry
The company will run an expanded programme of day and overnight tours from its Swan River base including the new Rottnest Island and the Pinnacles, with ADAMS conducting the ground component of the new tours.
“ADAMS are the largest tourism transport operator in Western Australia and our team are passionate about delivering an extraordinary and unforgettable experience to visitors from around the globe,” said ADAMS managing director Adam Barnard.
“The addition of Swan River Seaplanes to both Rottnest Island and the Pinnacles desert is a massive step forward for new and inspirational product offering in the state.”
Swan River Seaplanes decision to expand beyond the initial six-month trial period of Margaret River Day tours earlier this year was based on extensive research which showed a substantial gap in the market for higher-end tourism products from Perth, particularly in the Asian market.
“We’re passionate about tourism and we really hope that by opening up new opportunities to create memorable experiences in WA, we’ll create greater awareness about our State’s many beautiful and diverse attractions and make a positive contribution to growth in the region,” said Swan River Seaplanes co-owner Kristy Bailey.
The company will continue Margaret River Day Tours and also offer three and four day Margaret River Retreats in addition to the new range from its South Perth base.