ICC Sydney keeps Sydney ahead of the competition
Of the 1479 industry and association conferences tracked by Conference Monitor from July 2017 to the end of June this year, 433 conferences were held in NSW up by around 22 per cent from the previous financial year.
Conference Monitor director Matt Baxter said the reopening of the International Convention Centre (ICC Sydney) continues to be a significant drawcard for national conferences and the refurbishment works on some key venues is also adding appeal to the harbour city.
“It will be interesting to see if Sydney continues to be the prime city for associations in the coming years,” Baxter said. “I expect that when refurbishment programs on venues in Brisbane, the Gold Coast and Melbourne finish, more conferences will be drawn away from Sydney.
“Further venue investments in regional cities, along with increased marketing campaigns will also lift the profile of these destinations for conference organisers that traditionally host events in the capitals.”
For the 2018 financial year, 329 professional or industry association conferences were held in Victoria and 322 in Queensland.
New Zealand was also shown to be the most popular off-shore country for healthcare and medical association conferences. The country hosted 26 of the 39 Australian association conferences tracked by Conference Monitor that were held overseas during the last financial year.
Some 15 of those were healthcare/medical sector events, the largest being the RANZCP 2018 Congress by the Australasian Musculoskeletal Imaging Group (AMSIG) attracting 1,400 industry professionals to the SKYCITY Auckland Convention Centre.
The healthcare and medical sector generates the most professional association conferences in Australia, with 416 taking place in 2018, according to Conference Monitor data. The advertising/marketing sectors and the education sector are the second and third biggest generators of conferences in Australia.