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Sydney stages largest ATE in a decade

By   /  May 18, 2017  /  Comments Off on Sydney stages largest ATE in a decade

Tourism Australia’s annual business-to-business event Australian Tourism Exchange (ATE) returned to Sydney this week, bringing together more than 2500 travel industry delegates from 30 countries, making it the biggest ATE in nearly a decade.

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More than 2500 travel industry delegates converge on Sydney for ATE17

ATE17 kicked off on Monday (May 15) at the International Convention Centre Sydney (ICC Sydney), where travel wholesalers and retailers from across the globe met with more than 550 Australian tourism businesses.

Tourism Australia managing director John O’Sullivan said it was a great time to be hosting ATE in Sydney.

“As many as 50,000 business appointments are held during ATE, providing an invaluable opportunity for Australian tourism businesses to connect with key international travel wholesalers and retailers responsible for putting Australian holidays in the hands of consumers in our key overseas markets,” he said.

“The connections made at ATE help deliver around three million visitors each year, spending up to $8.5 billion whilst they are here, thereby helping to further grow our visitor economy.

“Holding ATE at the newly opened $1.5 billion ICC Sydney is also timely as it is one of many new infrastructure developments that is encouraging unprecedented investment in the city’s hotel sector – further bolstering Sydney’s and Australia’s credentials as a world-class tourism destination.”

On Tuesday night, delegates gathered at a special harbourside location for Destination NSW’s showcase event where some of the state’s finest produce was on show.

Destination NSW CEO Sandra Chipchase said the aim of the event was to take people on “an incredible NSW food journey”.

“NSW is home to fourteen wine regions, renowned fruit, beef, pork and truffle farms, and over 2000 kms of coastline bursting with fresh seafood and local produce, some of which our guests will be able to enjoy and savour,” she said.

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