The Star Gold Coast unveils latest addition to The Darling brand
The new luxury suite hotel currently taking shape at the front of the property will be known as The Darling, while The Star Gold Coast’s existing hotel will now be known as The Star Grand.
The Darling at The Star Gold Coast is the second hotel in The Star Entertainment Group to adopt the boutique brand following The Darling at The Star Sydney.
At the helm of The Darling at The Star Gold Coast is general manager of hotels John Autelitano.
“John was instrumental in The Darling at The Star Sydney receiving its Forbes Five-Star rating,” said The Star Entertainment Group managing director Queensland Geoff Hogg.
“We are delighted to have him join us on the Coast and leverage his expertise in delivering a premium product which will in turn, become a major driver in attracting vital tourism and economic benefits for the Gold Coast and Queensland more generally.”
The Darling at The Star Gold Coast will feature 57 luxury suites with butler service.
“The Darling at The Star Gold Coast has been designed as a stand-alone hotel, with its own arrival experience, amenities, and an alluring personality,” said Autelitano. “Every aspect will be of an elevated standard – from bespoke fittings, to the service we’re able to provide our guests. It will be a level of sophistication the Gold Coast has never seen before.”
Now branded as The Star Grand at The Star Gold Coast, the existing hotel has undergone an 18-month redevelopment to revitalise the property’s almost 600 rooms.
By the end of December, The Star Gold Coast will also offer a refreshed property arrival experience, existing lift and escalator upgrade, additional meeting room space and new health and wellness facilities. The refurbishment taking place on Broadbeach Island also includes eight new food and beverage offerings, with a further five to open before the Gold Coast 2018 Commonwealth Games.
The Star Grand brand will also be adopted at The Star Sydney, with the newly refurbished five-star Astral Tower to rebrand to The Star Grand at a later stage.