IACC releases its annual Meeting Room of the Future Report for 2018
The findings come from the latest IACC ‘Meeting Room of the Future’ report. The paper reveals that, as the global meetings industry continues to develop at a rapid pace, venues must continue to adapt to meet planners’ and delegates’ expectations on food & beverage and internet infrastructure.
The report brings together insights from over 50 venues across four continents, as well as suppliers including global meeting space designers, architects, technology companies, furniture manufacturers and nutrition experts.
“The report shows that high quality internet will be the most important meeting element in the coming years, and that the success of meetings today depends on the quality of a meeting venue’s internet infrastructure,” said IACC CEO Mark Cooper.
“Some of those surveyed reported to have created ‘internet disaster recovery plans’ in the event of internet outages mid-event, a sure sign that venues and planners understand the important role that internet plays in meeting collaboration and connectivity.”
Culinary trends were also highlighted with the role that breaks play in meetings discussed in the report.
“More operators are offering continuous refreshment breaks this year than previous years, however the report’s findings suggest that, while meeting planners agree that the format of breaks and meal times needs to evolve in the future, planners were divided on whether the trend should move towards short, more frequent breaks or longer breaks and meal times to allow in-depth networking,” said Cooper.
“As the industry evolves and expands, just as meeting planners must continually evaluate all elements of the meeting experience, operators and suppliers must also ensure they are meeting and anticipating the changing needs of planners.”
A full copy is available for download here.