Tourism bringing in both dollars and jobs to New Zealand
“Tourism benefits all New Zealanders and the level of growth we are achieving is presenting huge opportunities that are ripe for the picking,” said outgoing Tourism New Zealand chief executive Kevin Bowler.
“The impact of tourism spend is far ranging, benefiting retail owners, supermarkets, petrol stations, restaurants and cafes in addition to accommodation and travel spend.
“One in 13 New Zealanders are now directly employed in the tourism industry and this will increase as visitor numbers continue to grow.”
Last year 3.4 million overseas visitors came to New Zealand and at the current rate of growth will double in seven years.
Bowler leaves his tourism role this week after seven years as chief executive.
“It’s a great feeling to leave the industry on such a high note,” he said. “New Zealand tourism is thriving and these results confirm it’s the driving force behind the economy.”
Tourism growth is set to continue, with the industry expecting a record-breaking year ahead.