Tourism sector growth underpinning the need for more higher learning opportunities
The new suite of three year tourism degrees will commence in 2018 and include a Bachelor of Tourism, Bachelor of Tourism (Ecotourism), and Bachelor of Tourism (Marketing).
International visitor arrivals grew by 11 per cent over the course of 2016, more than twice the 3.9 per cent growth rate for global outbound travel and still well above the 8.4 per cent growth in international tourism across the Asia-Pacific region, according to the latest Deloitte Tourism and Market outlook.
Tourism lecturer Paul Taylor said in 2014 there were 4.2 million international nature-based visitors to Australia, an increase of 4 per cent per annum since 2010. International nature-based visitors represent 66 per cent of all international visitors, a proportion that has been increasing since 2011 based on Tourism Research Australia.
“With the growth of nature-based experiences, understanding nature landscapes and wildlife and how you interpret that experience for visitors is very important,” Taylor said.
“This speciality degree will help students with this interpretation to enhance visitor experience and helping create memorable experiences.”
According to the Deloitte Tourism and Market outlook, with strong growth in both international and domestic visitor numbers to Australia has meant that tourism continues to be one of the fastest growing sectors in the Australian economy.
“Keeping this in mind we have also developed a Bachelor of Tourism (Marketing) for students who want to pursue a future career in marketing in the tourism industries, as these will see continue to see growth,” Taylor said.