Genevieve Leclerc led workshop for conference industry participants
The workshop was facilitated by Genevieve Leclerc, a global expert in conference and association management with over 20 years’ experience.
Leclerc says traditional indicators of success for business events are no longer relevant as they do not capture the true value they provide to the community.
“Delegate spend and hotel bookings don’t portray the value international business events contribute to the wellbeing of communities,” she said. “It’s important new measures of success that capture what conferences contribute and what a destination can offer are implemented.”
An example of an upcoming conference that will have a positive impact on the host community is the Native American and Indigenous Studies Association (NAISA) conference coming to Hamilton in 2019.
It is the first time the conference has been held outside of the United States and Canada and will provide scholars and students with access to some of the best academics in this field.
Hamilton and Waikato Tourism’s chief executive Jason Dawson says it is benefits like this that make them want to attract more business events to the region.
“From a regional perspective, international business events are a great way to help improve the wellbeing of our local community,” he said. “We work closely with Waikato University and its academics to bring conferences here that create social change in the region, such as the NAISA conference.”