Key High Country projects to receive major funding boost
The projects receiving funding are a North East Victoria Cycling Optimisation master plan, developing a connected network of significant Aboriginal cultural tourism products and experiences under the banner of a Hume Aboriginal Cultural Trail and revitalising the current Ned Kelly tourism experience in the High Country.
Tourism North East CEO Amber Gardner said each of the projects had the potential to act as tourism drawcards for the region.
“TNE is charged with developing strategic demand and supply driven tourism initiatives across the region that have the potential to deliver significant outcomes to the local visitor economy,” she said.
“Product development projects like these are seen as key to enhancing the High Country tourism offering so that it continues to appeal to a diverse market, maximising visitation and yield opportunities for the region.
“Securing this level of grant funding amongst a competitive field is a significant win for Tourism North East and the various destinations that it represents, highlighting the benefits of working collaboratively across the region.”