The theme for this year’s Award was ‘From show organisers to industry gurus – Success stories from evolving business’
The UFI award judges said the Sleep Event project’s approach was to be not only the organiser of a show for a specific and highly demanding industry, but also to be a part of the industry, and to even be a trendsetter in the exhibition industry.
“The UBM EMEA – Sleep Event concept comprehends an approach that is truly creative and innovative, from which our industry can learn a lot,” said Dr. Christian Glasmacher, chair of the UFI Marketing Committee. “Their team has managed to develop a concept that has made them an industry guru.”
Joel Butler, brand director for Sleep Event at UBM EMEA, said the award meant a lot to the team “because it’s all about the details, love and creativity that they invest in their event”.
“We told a story about designing a beautiful experience for our community and it feels good to be recognised in this way,” he said.