AIA Hong Kong gets a taste of Melbourne and regional Victoria
In Melbourne the group visited Queen Victoria Market, South Melbourne Market, the Tramcar Restaurant, Brighton Beach and Royal Botanic Gardens Melbourne. On the regional leg of their experience they had the option to visit the Mornington Peninsula, Yarra Valley, Ballarat and Phillip Island.
Minster for Tourism and Major Events, John Eren said the event and tour was a great opportunity to showcase the best of Melbourne and regional Victoria.
“Securing this event and taking thousands of delegates to our regions will create more business for local businesses and tourist attractions – and that’s good news for local jobs,” he said.
Karen Bolinger, Melbourne Convention Bureau CEO, said Melbourne is among the top three cities for incentive groups visiting Australia.
“Incentive groups choosing Victoria are savvy travellers who are moving away from iconic attractions and seeking more immersive and culturally enriching experiences, which our state offers in spades,” she said.
“We are fortunate that Melbourne and Victoria have a depth of character that cannot be replicated elsewhere, which is helping us to attract these lucrative incentive groups.”