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Virgin sets its sights on Hong Kong

By   /  February 17, 2017  /  Comments Off on Virgin sets its sights on Hong Kong

Virgin Australia has announced plans to operate direct flights between Australia and Hong Kong in the first stage of a proposed alliance with HNA Aviation, Hong Kong Airlines and HK Express.

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Virgin Australia proposes agreement with HNA Aviation, Hong Kong Airlines and HK Express

Photo: Hong Kong

The airlines have submitted an application for authorisation of the proposed alliance to the Australian Competition and Consumer Commission and are seeking interim authorisation of the alliance to enable the introduction of the flights in mid-2017 as well as the commencement of codeshare arrangements.

Virgin Australia Group CEO John Borghetti said the alliance will be a “game changer for travel between Australia and China”.

“We are excited about introducing direct Virgin Australia flights – and our famous customer service – to Hong Kong, together with access to destinations across China. The alliance will accelerate and support our access to the Chinese market, which is Australia’s fastest growing and most valuable inbound travel market,” he said.

“HNA Aviation fly nearly 100 million passengers each year and we look forward to working collaboratively with them to drive inbound visitation to Australia, resulting in significant benefits for the Australian tourism industry and broader economy.

“Importantly, this strategic alliance with HNA Aviation, Hong Kong Airlines and HK Express is a key plank in Virgin Australia’s international strategy and will help our business deliver long-term growth and success.”


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  • Published: 6 months ago on February 17, 2017
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  • Last Modified: February 17, 2017 @ 1:27 pm
  • Filed Under: Latest News

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