New Zealand puts empathy as its core as it launches Tiaki campaign
Under the banner of Tiaki – Care for New Zealand, the tourism industry has launched the Tiaki Promise, which actively encourages all visitors to experience New Zealand in a way that keeps them safe, protects the natural environment, respects all cultures and preserves the country for future generations.
Tiaki means to care for people and place in New Zealand’s native language Te Reo Māori and the Tiaki Promise is an invitation to visitors to care for New Zealand alongside Kiwis.
Tourism New Zealand chief executive Stephen England-Hall says everyone has a responsibility to care for New Zealand and the Tiaki Promise captures the connection New Zealanders have to their home.
“New Zealand is known for its warm welcome to guests and the Tiaki Promise builds on that by inviting the world to stand alongside us, so our home can be enjoyed for future generations of Kiwis and visitors,” he said.
“It reminds people to travel responsibly as they enjoy what our country has to offer, making it clear what behaviours are expected from putting rubbish in the bin to driving safely and showing care and consideration for all.”
Air New Zealand CEO Christopher Luxon says Tiaki – Care for New Zealand is about caring for people, as well as the land.
“As well as enlisting the support of our visitors to care for our environment, we want them to travel around New Zealand safely and have a fantastic experience,” he said.
“The Tiaki Promise is a way of sharing our culture and what is important to New Zealanders with our visitors so they have a deeper understanding and experience of New Zealand.”