Destination NSW recognised with IFEA Grand Pinnacle Award for Vivid Sydney
“This is the second time Vivid Sydney has been recognised in the IFEA Pinnacle Awards, with nearly twice the number of accolades compared to last year,” Ayres said.
Destination NSW CEO and Vivid Sydney executive producer Sandra Chipchase said the festival is firmly established as one of the world’s leading festivals and is now Australia’s largest event.
“These awards are testament to Destination NSW’s strategic marketing and partnership initiatives, which drive visitors from across the globe and enable us to break new ground each year,” she added.
The 12 IFEA Pinnacle Awards for Vivid Sydney included:
Grand Pinnacle – Gold
Best Event Website – Gold
Best Social Media Site – Gold
Best Festival/Event Mobile App – Gold
Best Newspaper Insert/Supplement – Gold
Best Cover Design – Gold
Best Overall Sponsorship Program – Gold
Best Promotional Brochure – Silver
Best Outdoor Billboard – Silver
Best Street Banner – Silver
Best Event Program – Bronze
Best Event Promotional Photograph – Bronze