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Vivid Sydney honoured with 12 IFEA accolades

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Destination NSW has won 12 accolades at the 2016 International Festivals & Events Association (IFEA) Pinnacle Awards for its marketing and promotion of Vivid Sydney including the Grand Pinnacle Award.

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Destination NSW recognised with IFEA Grand Pinnacle Award for Vivid Sydney

ifeaNSW Minister for Trade, Tourism and Major Events Stuart Ayres said the promotion of Vivid Sydney generated Australia’s largest event with 2.31 million attendees experiencing the spectacular festival.

“This is the second time Vivid Sydney has been recognised in the IFEA Pinnacle Awards, with nearly twice the number of accolades compared to last year,” Ayres said.

Destination NSW CEO and Vivid Sydney executive producer Sandra Chipchase said the festival is firmly established as one of the world’s leading festivals and is now Australia’s largest event.

“These awards are testament to Destination NSW’s strategic marketing and partnership initiatives, which drive visitors from across the globe and enable us to break new ground each year,” she added.

The 12 IFEA Pinnacle Awards for Vivid Sydney included:

Grand Pinnacle – Gold
Best Event Website – Gold
Best Social Media Site – Gold
Best Festival/Event Mobile App – Gold
Best Newspaper Insert/Supplement – Gold
Best Cover Design – Gold
Best Overall Sponsorship Program – Gold
Best Promotional Brochure – Silver
Best Outdoor Billboard – Silver
Best Street Banner – Silver
Best Event Program – Bronze
Best Event Promotional Photograph – Bronze

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  • Published: 10 months ago on October 10, 2016
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  • Last Modified: October 10, 2016 @ 1:40 pm
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