Vivid Sydney sees visitor spend surge after expanding to new precints
“This year’s festival included an extra five nights and three new precincts which helped drive this phenomenal result and extend the positive benefits Vivid Sydney brings to the State’s visitor economy,” Minister for Trade, Tourism and Major Events Stuart Ayres said.
This year’s visitor spend is up 75 per cent on last year’s figure.
“Not only did we smash visitor expenditure, we became Australia’s largest event with 2.31 million attendees experiencing the spectacular Vivid Sydney.
“Vivid Sydney continues to shine bright on the State’s events calendar. I congratulate the dedicated team at Destination NSW and the many Government agencies involved in delivering another sensational event and look forward to a brilliant return of the festival in 2017.”
Destination NSW CEO and Vivid Sydney executive producer Sandra Chipchase said the results were driven by its marketing, partnership campaigns and programming.
“Our biggest ever program of light, music and ideas saw Vivid Sydney expand into new precincts including the Royal Botanic Garden Sydney and Taronga Zoo and present over 190 Music and 180 Ideas events. These initiatives supported by our marketing and partnership campaigns were instrumental in increasing both visitor numbers and the length of stay,” she said.
Vivid Sydney 2017 will be held from May 26 to June 17.