Expensive printed brochures, pens, paper weights, cuddly toys, candles, luggage tags, wallets, books on things I’m not interested in… the list goes on. But it really shouldn’t. I understand the desire to leave something tangible in the hands of those you are trying to persuade to remember you, and hopefully book with you in the near future, but this is not today’s way of doing it.
We live in a world of limited natural resources and unlimited virtual resources. Simply make your product so compelling it will stick in the mind of those potential clients of its own volition and slip them a USB with all the details on. Job done. Planet saved. Carry on baggage limit not exceeded.