Business events contribute NZ$46m to Auckland in 2016/17
Auckland Convention Bureau (ACB) won 58 business events through its activity over the last financial year, which saw more than 28,000 international and domestic delegates visit Auckland over the 12-month period.
ACB manager Anna Hayward said there has been consistent growth over the past six years in the region’s business events sector.
“On average ACB has successfully converted one in three opportunities we’ve worked on to attract business events to Auckland,” she said. “This has delivered more than $175 million in economic value since June 2011.”
Hayward said the benefits of hosting business events extend beyond the financial impact, and are valuable contributors to growing a city’s knowledge economy.
“Hosting business events is another way to promote Auckland on the world stage, bringing people together to build new relationships, research partnerships, and can even over the longer term attract investment and talent flows,” she said.
As a division within Auckland Tourism, Events and Economic Development (ATEED), ACB focusses on attracting business events that align with Auckland’s advanced industries. These include engineering and architectural consulting, ICT, and technology innovation spanning medical devices and food sciences, agricultural machinery, and pharmaceutical manufacturing.
ATEED general manager business, innovation and skills Patrick McVeigh said Auckland is forging a reputation as a top destination for business events.
“We are attracting some of the brightest minds to the region, and that helps to strengthen our global economic connections which is important for trade and investment,” he said.
“Auckland has a vibrant service sector, a growing well-qualified labour force, top-ranked universities, research institutions and medical facilities. This combined with our diverse and internationally orientated population, strong study, work, and do business offering, and robust business events infrastructure, means we are ideally placed as a host city for major international conferences.”