This month Melbourne will welcome around 5000 incentive delegates
Of the nearly 5000 international visitors arriving during May, the largest delegation is from the Cathay Life Insurance Incentive Tour with 2300 delegates.
“The unprecedented arrival of eight incentive groups was the result of meticulous planning to ensure we fill the city with business events in the traditionally quiet shoulder and off seasons,” said Karen Bolinger, Melbourne Convention Bureau’s CEO.
Delegates will visit an array of attractions including Hosier Lane, where a piece of street art was commissioned especially for the Cathay Life group, as well as a food truck activation at Royal Botanic Gardens.
“Incentive travellers are seeking personalisation and want to get involved in activities, rather than just seeing them,” Bolinger said. “We leverage this by highlighting the unique only in Melbourne experiences on offer, such as our street art and food scene.”
Other locations visited include Chadstone Shopping Centre, Queen Victoria Market, Royal Botanic Gardens, Lygon Street, Eureka Sky Deck and Brighton Bathing Boxes. The regions visited include the Great Ocean Road, Phillip Island, Dandenong Ranges, Sovereign Hill and Yarra Valley.