New show dedicated to the LGBTQ+ international travel industry
“As the world’s biggest creator of travel industry events and exhibitions, we were not surprised when research confirmed that it’s time to pay attention to LGBTQ+ markets as they grow exponentially every year,” said Show Director Gareth Baguley. “Developing this first event which will take place in London, PROUD Experiences will bring out the issues, opportunities, solutions and debates that surrounds this demanding sector.”
Dealing with the attitudes, challenges, and opinions that face same sex couples and bisexual/transgender travellers will be at the heart of a Master Class series of workshops, presentations and debates. Led by some of the industry’s leading voices, and representatives of the LGBTQ+ travel community every session will be open to buyers and suppliers to participate in and contribute to throughout the event.
Some of themes being addressed this year include: a look at the contradiction that is the Asian LGBTQ+ market asking the question: how open for business is it – particularly now the Gay Games has been announced to be taking place in Hong Kong in 2020; the business case for Pride and the growing number of Circuit parties asking the question are they driving up the numbers LGTBQ travellers; servicing the LGTBQ customer with insights from some of the best travel brands who have excelled in this area; lessons on marketing to LGTBQ customers from brands outside of the travel industry; transgender travel and a look at the emerging markets and new travel products aimed at the sector.
London’s top venues, hotels and clubs will all contribute to the welcome for PROUD Experiences, whilst the area around the Saatchi Gallery known as Duke of York Square, will also join in, according to show director Gareth Baguley.
“PROUD Experiences will be both innovative and inspiring complemented by our presence in the intimate and creative environment of The Saatchi Gallery – one of London’s top cultural attractions,” he said. “Not only do we expect our exhibitors to do great business but we hope to highlight the important issues facing the LGBTQ+ traveller and travel provider alike.
“We hope this show will break down the barriers that sometimes make it difficult to ask those all important questions about LGBTQ+ travel. By bringing the world’s biggest tourism brands, destinations, products and services together with highly qualified buyers from the biggest source markets around the world – not only do we plan to provide an environment to do great business but to help this burgeoning industry mature even future.”
Recognising the commercial and unique value of networking in such an intimate setting, some of the world’s top travel brands have been quick to sign up to the new show ; including: AVRA Tours, Belmond, Conrad and Waldorf Astoria Hotels and Resorts, Corinthia London, The Curtain, Grand Hotel Tremezzo, InterContinental Hotels & Resorts, ME by Melia, The Muse Collection, Nobu Shoreditch, One Fine Stay, Peninsula Hotels, Principal Hotels, SET Hotels, Small Luxury Hotels of the World, Soneva, Visit Malta and the region of Valencia.
International buyers focused on booking travel for their LGBTQ+ clients will be attending from all over the world with agencies such as Zoom Vacations, Out of Office, Frosch, PHD Travel, Bon Vivant and Superviagem confirmed to attend.