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‘Transformation’ in action at AIPC 2017

By   /  July 18, 2017  /  Comments Off on ‘Transformation’ in action at AIPC 2017

‘Transformation’ was the theme for this year’s International Association of Convention Centres (AIPC) annual conference, with host venue International Convention Centre Sydney (ICC Sydney) chosen specifically to showcase what that means in practice.

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ICC Sydney showcased how business events play a vital role in a city’s evolution

Geoff Donaghy, ICC Sydney CEO and outgoing president of AIPC, said Sydney’s planning vision had embraced the role business events play in its broader eco-system.

“There is a great deal of focus now with convention centres about going beyond what is perhaps the traditional role of attracting delegates,” he said.

“The need to be involved and contribute to the planning of the cities they exist in and ICC Sydney has really been at the forefront of that. It’s not just about marketing the centre it’s about marketing the city, and that sense of cohesion and collaboration across all of the organisations in the city has come across very well.”

ICC Sydney CEO Geoff Donaghy welcomes global convention centre leaders to AIPC 2017.

Newly elected AIPC president Aloysius Arlando said ICC Sydney’s recent experience in the re-invention process aligned perfectly with the challenges faced on a global scale of evolving client expectations and emerging competition in the industry.

“To us, ‘Transformation’ is now an omnipresent process that enables us to respond to constant change, whether in terms of new industry demands; discerning clients or changing international business conditions,” he said.

“By bringing together our own experiences with those of international observers who can advise us on broader areas that will impact our ability to advance our business, we can provide members with the best possible insights for use in responding to their current challenges or their own future planning.”

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